Football is liked by a large population. Millions of people are interested and watch football leagues and championships. For a successful game, the teams need good quality gear for which it is necessary to have a online football store in australia that sells high-quality products. Current coronavirus pandemic has led to many changes of these stores. The relationship between consumer behaviour and the football brands has drastically changed. The current circumstances have forced the brands to bring innovation in their selling strategy which can make it easier for brand owners to reach their target audience. Hereafter, we are going to see what future developments are going to take place and how megabrands are coping with the present devastating situation.
Physical shop concept
As the name suggests, this idea carries the viewpoint of creating a space that is a mix of e-commerce or digital stores and physical sport retailers. It is meant to create a space that is not completely digital or can be replicated like one in the future. Physical stores can be managed even more perfectly if it stays connected to the digital technologies. It helps them in maintaining their brand value and status. With this idea and technology people would be catered to in a much more personalized manner.
The technologies that are being used for this idea are smart displays with Beacons or RIFD digital technology. People can easily scan the mannequins, check for their size availability, and ask the employee to bring the kit or product they scanned to the fitting room. This would ensure contact less shopping while also being provided the personalized experience. People would not have to roam around the stores and come in contact with others this innovation would be the greatest innovation of all time in the clothing or sports industry.
Experiential football retail shops
This idea involves emotional marketing tools, which means visual sensations and influencing emotions. The shop afl afterpay in australia would offer one of kind experiences in which the main theme of the brand and its essence is present in multi-sensory way. Barca Canaletes is a brand known for initiating this idea and opening an experiential store. It gives the customers a unique experience with iconic features of history of the Club. It is all about influencing the emotions of the people.
At many stores they greet the team players through hologram technology. They play celebrations on multi-connected led TV which helps the fans to bond with the experience and build up an emotional connection. But at stores like Barca decorative features and tradition of the club is found that builds up the connection directly with the customers. This idea has potential to grow even further.